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Smart targeting triples conversions

Find out how Tape à l’Œil built a smarter, data-driven strategy focused on real customer interactions rather than false signals.

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Case Studies

How HEMA achieved +17% online revenue with personalized engagement across the customer journey

Discover how HEMA launched 19 data-driven campaigns, delivering relevant, creative touchpoints across the entire customer lifecycle.

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Blog

Consolidation vs. integration: What’s the right martech move for European marketing leaders?

Marketing leaders across Europe are under pressure to do more with less. Budgets are shrinking. Expectations keep rising. Every customer interaction needs to feel personal.

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Blog

Simplify or specialize? A CTO’s checklist for smarter martech architecture

What’s the better move? Consolidate into one platform or integrate best-of-breed tools? The answer depends on your architecture, data strategy, and your appetite for complexity.

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Blog

Turning automation into engagement: How marketers grow LTV

Why LTV is a metric that matters

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Case Studies

Tape à l’Œil - Smart email targeting drives 3× conversions

Smart email targeting drives 3× conversions

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Guides

How connected data fuels personalized, cross-channel customer experiences

With customer expectations for seamless experiences at an all-time high, marketers are under pressure to deliver personalization across distributed teams, languages, and compliance environments.

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