Sunweb’s Data-Driven Upsell Campaign That Saw a 75% Open Rate
Sunweb is a leading European travel group, operating exclusively online to deliver package holidays to alluring winter and sun sports destinations. With over one million happy clients, Sunweb was looking to leverage their existing consumer data to drive ancillary bookings– meaning extra services or packages added to supplement a customer’s current vacation package.
Hunkemöller increased orders by 61% with the power of Marigold AI
Hunkemöller, a leading European lingerie brand with over 900 stores in 25 countries, noticed that their customers were receiving multiple email campaigns at the same time. This meant that Hunkemöller competed with themselves for attention in their customers’ inboxes.