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Blog

Consolidation vs. integration: What’s the right martech move for European marketing leaders?

Marketing leaders across Europe are under pressure to do more with less. Budgets are shrinking. Expectations keep rising. Every customer interaction needs to feel personal.

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Blog

Simplify or specialize? A CTO’s checklist for smarter martech architecture

What’s the better move? Consolidate into one platform or integrate best-of-breed tools? The answer depends on your architecture, data strategy, and your appetite for complexity.

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Blog

Turning automation into engagement: How marketers grow LTV

Why LTV is a metric that matters

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Blog

5 expert tips for marketers to build relevant cross-channel journeys

Everyone is talking about seamless cross-channel experiences. But what does it take to make them work? We asked Tim Vrijsen, who leads Marigold’s solution consulting team in Europe, to share his top five tips for doing it well.

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Blog

Make your marketing theory a reality: Data-driven wins from top brands

Discover how top brands use data-driven marketing to build trust, engage customers, and drive results. Learn how to turn your marketing theory into reality.

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Blog

Inbox or spam? The must-know email deliverability rules for marketers

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